Link sharing doesn’t work. That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs
Let me tell you about the 3 important things in SEO for gaining better ranking. These are not the only ones but, they do are considered important in the SEO process for a website.
KEI, Keyword Density and Keyword Proximity.
KEI: Keywords Effectiveness Index in SEO process
KEI Analysis: The KEI compares the popularity of a keyword for your website with the number of competing web results for it to pinpoint exactly which keywords are most effective for your SEO campaign.
Formula for calculating KEI:
(Popularity) ²
KEI= ——————-
Number of listings in Google