February 18th, 2008
Email Marketing 101
When most people think about selling products online, the first thing that
comes to mind is a website, but I believe that most of the work of effective
online marketing is done before the visitor ever arrives at your website.
Although website traffic is obviously necessary in order to make actual sales,
the best results are achieved when your visitor has been properly prepared
through multiple contacts prior to visiting your website.
It’s true that much of the work of converting a prospect to a paying customer
is done by a well-written sales page on your website, but conversion rates are
maximized when the visitor has already been conditioned over time to know, like,
and trust you before arriving at your site.