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Brochures, business cards, sales letters, and company profiles are all helpful in telling potential customers what a business does. And now, there’s a new way to show potential clients how you can help them.

It’s the short, powerful video biography. I call it a “mini-bio,” because it combines the visual impact of video with an extremely short written presentation – two minutes or less.

This feature can be sent to customers via e-mail, or posted on your web site. Either way, it gives viewers a chance to preview your business.

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Web copywriting is like serving two masters: website visitors and search engines. The content of your web page must be build around certain keywords for being “understood” and indexed properly from the search engines. At the same time, the same content must touch your visitors and convince them to follow where the copy leads them: to click, to register, to subscribe, to order…

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Are you struggling to create your own sales letters? If you’ve never created one before, the task could almost be unbearable. If you would like to learn how to create sales letters easily, please bear with me.

When I started creating sales letters, I wanted to find the easiest way to do so. So I purchased a copywriting software. It was pretty much like a template. I asked a few questions like “who is the target audience” and “what benefits am I providing”. All I had to do is plug in the answers and out came a sales letter. Well, it wasn’t that easy. I still had to make some modifications so that the sales letter would be more readable.

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We see millions of product descriptions on the Internet and follow them to make purchases. Several products are self explanatory and need just a few words to influence the buyer in clicking the “add to my cart” button. For a net business this is the ultimate success! Writing short, crisp, and effective product descriptions is a work of art and many acquire this by years of practice. There are down to earth and straightforward descriptions, many attract your attention through a myriad of pictures interspersed between words, several may contain sales pitch that sometimes reeks of spamming, thousands would rely of the technical specifications to make a sale, a majority of descriptions use the ‘gift of gab’ to induce the potential client to hit that order link — and the story goes on and on!

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If you scrimp on copywriting, your business cannot possibly succeed. Without high quality copywriting, a business presents itself weakly, communication lacks power and impact, and the customer won’t know what you’re selling. Great Graphics may catch the attention of your reader, but Quality Copy keeps them reading. These five essential techniques offer substantial value to web copy:

1. Offer Concise Informative Information

Be specific. Generalizations in copywriting just don’t cut it. You may capture attention with a generalization about the site, on the first page, but after that your reader expects content with VALUE. Skip the VALUE and your READER will skip the page!

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When writing copy for any media, it’s always important to write in the active voice - not the passive.

Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.

If you use passive sentences in your copywriting, they often appear awkward and flat, and you run the risk of your message being boring. Just think about it, you wouldn’t buy from a boring salesperson, so why should you feel compelled to act upon limp and uninteresting copywriting?

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