March 2nd, 2008
Promotional Items Can Start A Buzz
The only thing new about guerilla marketing is the name. It’s also called buzz marketing, viral marketing, sticker marketing and stealth marketing. The main idea behind guerilla marketing is to raise awareness, create a buzz and build brand identity by bypassing the defenses that people generally use when reading or viewing advertising. Promotional items are one of the oldest forms of guerilla marketing in existence. The idea behind any type of promotional items is the same as that behind guerilla marketing - to create a buzz about your product or service. Here are a number of ways to use promotional items to create a buzz, some of them old hat, and a few of them quite non-traditional.