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You have decided to use aerial advertising.
You might not be quite sure the effectiveness of the type of advertising. Here
are some statistics to help you feel at ease with your decision.

Statistics
gathered by the Northeast Marketing of Yarmouth for the Maine State Commerce
Department are as follows:

The State of Maine Lottery was established and presented;
advertising was outsourced to different branches of the media. A mere 8% of
this budget being allocated to aerial advertising.

An impact study completed
showed 70% of the people questioned knew about the lottery based on the
following advertising media used:

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The simple act of
advertising with an airplane towing a large banner with a message is aerial
advertising. The messages can any kind of message. It can be a slogan for a
business or even a marriage proposal. It can be an upcoming event for sports or
theatre. Aerial advertising simply promotes an idea.

You are at the
beach, simply enjoying yourself for the day. You hear an airplane overhead so
you look up. Trailing behind the airplane is a message on a banner. You read
the message, which causes you to smile or maybe just think. That is aerial
advertising. Simplicity at its best.

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When you think of
the different types of advertising, several come to mind. There is the
traditional means to advertise: newspapers, magazines, radio, television
commercials, billboards, and even taxicabs. Yet there are other types of
advertising. There is aerial advertising, which is very different in many
aspects.

Here is
information about the different kinds of advertising and the exposure
presented.

Radio advertising
is aimed at the local customers. The down side to using radio, the customer
needs to have the station tuned in. Placement of ads on the radio is another
consideration since the importance of calculating the most opportune listening
time is crucial to the ad being heard at the best time. The upside to using
radio is the audience does tend to remember jingles that are catchy.

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