How To Choose The Right Type Of Logo For Your Company?
Before ordering a logo in any logo design website, you should think about which kind of logo would represent your company in the most effective way. Generally speaking there are three main kinds of logos:
1- Text based 2- Illustration based 3- A combination between illustration and text. Choosing the right style will play an important role on how your company stands among the others.
First let’s talk about “text based” logos. This kind of logo is mainly made up of a simple text containing the company’s name, though some graphic elements such as lines, boxes and borders can be also used to enhance its looks. If your company offers many different types of services or products, it would be wise to get a text logo, simply because a single picture or symbol may be hard to define what your company does and may give your customers a narrow idea about your business. Text logos also work very well if your company has a unique name, a simple name that stands out if well designed should be enough to compose a memorable logo. However, if your company’s name is not unique, a text logo may be too vague, and this will surely decrease the impact of your logo, no matter how good it looks.
An “illustration based” logo design can be composed by a simple illustration or symbol, sometimes no text is required (think Apple, Windows, Puma…). Usually an illustration based logo works well when you sell very specific products, this way a single illustration will show your customers exactly what you are selling. For example, if you sell computers and your logo contains the image of a computer, your customers will know they can find that product in your website or store. Your logo is basically telling them “this is what I’m selling”.
A combination logo combines both a symbol and the company’s name. A memorable logo design that tells what your company offers and what makes it different, together with your company’s name will easily build the identification for your business and automatically make the logo unique. Therefore, a combination logo, both visually strong and explanatory, is an excellent choice for a company which is just starting out.
All in all, this is just a simple guide for you to choose the right type of logo that will work best for your company. If you are still not sure which type of logo you should use, it is always good to consult or communicate with the designers from the logo design website or company where you will make your logo order.
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